The wheels of Relaj began turning in 2007 when Alex, son of principal owners, Bruce and Becky, got his first road bike. Over time, his passion for cycling grew, as did his time in the saddle and need for hydration. One day, while watching the 2008 Tour de France, Alex noticed a racer fumble for a moment while drinking from his bottle, and commented, “Why doesn’t someone invent a bottle that’s easier to drink from?” He further explained, “When I drink, I have to tip my head back, and then I can’t see the road.”
The safety implications of his comments were clear, as were the performance issues: water bottles could be distracting, especially in the tight quarters of a Peloton or a small group ride. While riders need to hydrate regularly to perform, cycling water bottles were creating safety issues; slowing riders down; and were tough to clean.
So, they created Relaj and set out to design a new water bottle for cycling. After more than 3 years of testing and redesigns, the Relaj bottle was born.